Privacy Policy GDPR
mdeg digital GmbH in Freiburg attaches great importance to compliance with data protection regulations. The use of our websites is generally possible without providing any personal data. However, if you would like to make use of special services via our website, the processing of personal data may become necessary. If the processing of personal data is required and there is no legal basis for such processing, we obtain your consent.
The processing of your personal data, such as your name, address, e-mail address or telephone number, is always carried out in accordance with the General Data Protection Regulation and the new Federal Data Protection Act, as well as in compliance with the country-specific data protection regulations applicable to us. With this privacy policy, we would like to inform you about the type, scope and purpose of the personal data we collect, use and process.
Furthermore, this privacy policy informs you about the rights to which you are entitled.
As the responsible entity, we have implemented numerous technical and organizational measures to ensure the most complete protection possible of the personal data processed via this website. Nevertheless, internet-based data transmissions (e.g. by e-mail) can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are free at any time to transmit personal data to us by alternative means, for example by telephone or by post.
The processing of your personal data, such as your name, address, e-mail address or telephone number, is always carried out in accordance with the General Data Protection Regulation and the new Federal Data Protection Act, as well as in compliance with the country-specific data protection regulations applicable to us. With this privacy policy, we would like to inform you about the type, scope and purpose of the personal data we collect, use and process.
Furthermore, this privacy policy informs you about the rights to which you are entitled.
As the responsible entity, we have implemented numerous technical and organizational measures to ensure the most complete protection possible of the personal data processed via this website. Nevertheless, internet-based data transmissions (e.g. by e-mail) can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are free at any time to transmit personal data to us by alternative means, for example by telephone or by post.
Definitions
Our privacy policy is based on the terminology used by the European legislator when adopting the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for both the public as well as for our customers and business partners. To ensure this, we explain the terms used in advance according to the wording of Art. 4 GDPR:
a) Personal data
Personal data means any information relating to an identified or identifiable natural person (hereinafter "data subject" or direct address such as "you"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more specific factors characteristic of the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
b) Data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.
c) Processing
Processing means any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
d) Restriction of processing
Restriction of processing means the marking of stored personal data with the aim of limiting its future processing.
e) Pseudonymisation
Pseudonymisation means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
f) Controller
The controller or the controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
g) Processor
A processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
h) Recipient
Recipient means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
i) Third party
Third party means a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
j) Consent
Consent is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
mdeg digital GmbHSchwaighofstr. 20
79100 Freiburg
Germany
79100 Freiburg
Germany
Authorized representative
Dr. Christoph Beck
The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:
Baden-WürttembergKönigstraße 10a
70173 Stuttgart
70173 Stuttgart
(Sensitive data should not be transmitted unencrypted by e-mail or fax.)
PGP fingerprint: E4FA 428C B315 2248 83BB F6FB 0FC3 48A6 4A32 5962
PGP fingerprint: E4FA 428C B315 2248 83BB F6FB 0FC3 48A6 4A32 5962
SSL encryption
To protect the security of your data during transmission, we use encryption methods (such as SSL) over HTTPS in accordance with the current state of technology.
The legal bases of data protection are set out in the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG).
The legal bases of data protection are set out in the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG).
Cookies
We use cookies on our websites. Cookies are small text files that are stored on your computer system via an internet browser (e.g., Firefox, Chrome, Safari, Edge, Internet Explorer, Opera).
Numerous websites and servers use cookies. Many cookies contain what is known as a cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which internet pages and servers can be assigned to the specific internet browser in which the cookie was stored. This enables visited internet pages and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A particular internet browser can be recognized and identified by the unique cookie ID.
By using cookies, we can provide users of this website with more user-friendly services that would not be possible without the cookie setting.
You can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used, and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If you deactivate the setting of cookies in the internet browser used, it is possible that not all functions of our website can be fully used.
Numerous websites and servers use cookies. Many cookies contain what is known as a cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which internet pages and servers can be assigned to the specific internet browser in which the cookie was stored. This enables visited internet pages and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A particular internet browser can be recognized and identified by the unique cookie ID.
By using cookies, we can provide users of this website with more user-friendly services that would not be possible without the cookie setting.
You can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used, and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If you deactivate the setting of cookies in the internet browser used, it is possible that not all functions of our website can be fully used.
Collection of general data and information via the website
When you access our website, our system collects a series of general data and information. These general data and information are stored in the server log files. The following may be collected:
1. the types and versions of browsers used,
2. the operating system used by the accessing system,
3. the website from which an accessing system reaches our website (so-called referrer),
4. the sub-websites which are accessed on our website via an accessing system,
5. the date and time of access to the website,
6. an internet protocol address (IP address),
7. the internet service provider of the accessing system, and
8. other similar data and information that serve to avert danger in the event of attacks on our information technology systems.
1. the types and versions of browsers used,
2. the operating system used by the accessing system,
3. the website from which an accessing system reaches our website (so-called referrer),
4. the sub-websites which are accessed on our website via an accessing system,
5. the date and time of access to the website,
6. an internet protocol address (IP address),
7. the internet service provider of the accessing system, and
8. other similar data and information that serve to avert danger in the event of attacks on our information technology systems.
When using these general data and information, we do not draw any conclusions about you as a data subject. Rather, this information is needed to:
1. deliver the content of our website correctly,
2. optimize the content of our website as well as advertising for it,
3. ensure the long-term functionality of our information technology systems and the technology of our website, and
4. provide law enforcement authorities with the information necessary for prosecution in the event of a cyber-attack.
These anonymously collected data and information are therefore evaluated by us statistically and with the aim of increasing data protection and data security in our company, ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.
1. deliver the content of our website correctly,
2. optimize the content of our website as well as advertising for it,
3. ensure the long-term functionality of our information technology systems and the technology of our website, and
4. provide law enforcement authorities with the information necessary for prosecution in the event of a cyber-attack.
These anonymously collected data and information are therefore evaluated by us statistically and with the aim of increasing data protection and data security in our company, ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.
Contact possibility via the website
Our website contains a contact form that enables quick electronic contact with our company as well as direct communication with us, which also includes a general address of so-called electronic mail (e-mail address). If a data subject contacts us by e-mail or via a contact form, the personal data transmitted by the data subject are automatically stored.
Such personal data transmitted voluntarily by a data subject to the controller are stored for the purpose of processing or contacting the data subject. There is no disclosure of these personal data to third parties.
Such personal data transmitted voluntarily by a data subject to the controller are stored for the purpose of processing or contacting the data subject. There is no disclosure of these personal data to third parties.
Deletion and blocking of personal data
We store your personal data only for as long as it is necessary for the storage purpose or if this has been provided for by the European legislator or another legislator in laws or regulations to which we are subject.
If the storage purpose no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be blocked or deleted in accordance with the statutory provisions.
If the storage purpose no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be blocked or deleted in accordance with the statutory provisions.
Rights of the data subject
a) Right of access
You have the right, granted by the European legislator, to obtain from us free information at any time as to whether we process personal data concerning you.
If this is the case, you have the right to receive the following information:
- the purposes of the processing,
- the categories of personal data concerned,
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations,
- where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period,
- the existence of a right to rectification or erasure of personal data concerning you or restriction of processing by us or to object to such processing,the existence of a right to lodge a complaint with a supervisory authority,where the personal data are not collected from the data subject: any available information as to their source,
- the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.
If you wish to exercise your right of access, you may contact one of our employees at any time.
If this is the case, you have the right to receive the following information:
- the purposes of the processing,
- the categories of personal data concerned,
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations,
- where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period,
- the existence of a right to rectification or erasure of personal data concerning you or restriction of processing by us or to object to such processing,the existence of a right to lodge a complaint with a supervisory authority,where the personal data are not collected from the data subject: any available information as to their source,
- the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.
If you wish to exercise your right of access, you may contact one of our employees at any time.
b) Right to rectification
Any data subject affected by the processing of personal data has the right, granted by the European legislator, to demand the immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to have incomplete personal data completed, including by means of a supplementary statement.
If you wish to exercise your right to rectification, you may contact one of our employees at any time.
If you wish to exercise your right to rectification, you may contact one of our employees at any time.
c) Right to erasure (right to be forgotten)
You have the right, granted by the European legislator, to demand that we erase personal data concerning you without undue delay, where one of the following grounds applies and insofar as the processing is not required:
- The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
- You withdraw your consent on which the processing is based according to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and where there is no other legal ground for the processing.
- You object to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21(2) GDPR.
- The personal data have been unlawfully processed.
- The erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which we are subject.
- The personal data have been collected in relation to the offer of information society services referred to in Art. 8(1) GDPR.
If one of the above reasons applies and you would like to request the deletion of personal data stored by us, you may contact one of our employees at any time.
If we have made the personal data public and we are obliged pursuant to Art. 17(1) GDPR to erase the personal data, we will, taking account of available technology and the cost of implementation, take reasonable steps, including technical measures, to inform other controllers processing the personal data that you have requested the erasure by such controllers of any links to, or copies or replications of, those personal data, insofar as processing is not required by law.
- The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
- You withdraw your consent on which the processing is based according to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and where there is no other legal ground for the processing.
- You object to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21(2) GDPR.
- The personal data have been unlawfully processed.
- The erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which we are subject.
- The personal data have been collected in relation to the offer of information society services referred to in Art. 8(1) GDPR.
If one of the above reasons applies and you would like to request the deletion of personal data stored by us, you may contact one of our employees at any time.
If we have made the personal data public and we are obliged pursuant to Art. 17(1) GDPR to erase the personal data, we will, taking account of available technology and the cost of implementation, take reasonable steps, including technical measures, to inform other controllers processing the personal data that you have requested the erasure by such controllers of any links to, or copies or replications of, those personal data, insofar as processing is not required by law.
d) Right to restriction of processing
You have the right, granted by the European legislator, to obtain from us restriction of processing where one of the following conditions applies:
- The accuracy of the personal data is contested by you, for a period enabling us as the controller to verify the accuracy of the personal data.
- The processing is unlawful, you oppose the erasure of the personal data and request instead the restriction of their use.
- We no longer need the personal data for the purposes of processing, but you require them for the establishment, exercise, or defense of legal claims.
- You have objected to processing pursuant to Art. 21(1) GDPR, and it has not yet been determined whether our legitimate grounds override yours.
If one of the above conditions is met and you would like to request the restriction of personal data stored by us, you may contact one of our employees at any time.
- The accuracy of the personal data is contested by you, for a period enabling us as the controller to verify the accuracy of the personal data.
- The processing is unlawful, you oppose the erasure of the personal data and request instead the restriction of their use.
- We no longer need the personal data for the purposes of processing, but you require them for the establishment, exercise, or defense of legal claims.
- You have objected to processing pursuant to Art. 21(1) GDPR, and it has not yet been determined whether our legitimate grounds override yours.
If one of the above conditions is met and you would like to request the restriction of personal data stored by us, you may contact one of our employees at any time.
e) Right to data portability
You have the right, granted by the European legislator, to receive the personal data concerning you, which you have provided to us, in a structured, commonly used, and machine-readable format.
You also have the right to transmit those data to another controller without hindrance from us, where:
- the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, or on a contract pursuant to Art. 6(1)(b) GDPR; and
- the processing is carried out by automated means.
In exercising your right to data portability pursuant to Art. 20(1) GDPR, you also have the right to have the personal data transmitted directly from us to another controller, where technically feasible and provided that the rights and freedoms of others are not adversely affected.
If you wish to exercise your right to data portability, you may contact one of our employees at any time.
You also have the right to transmit those data to another controller without hindrance from us, where:
- the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, or on a contract pursuant to Art. 6(1)(b) GDPR; and
- the processing is carried out by automated means.
In exercising your right to data portability pursuant to Art. 20(1) GDPR, you also have the right to have the personal data transmitted directly from us to another controller, where technically feasible and provided that the rights and freedoms of others are not adversely affected.
If you wish to exercise your right to data portability, you may contact one of our employees at any time.
f) Right to object
You have the right, granted by the European legislator, to receive the personal data concerning you, which you have provided to us, in a structured, You have the right, granted by the European legislator, to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is based on Art. 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.
In the event of an objection, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims.
Where personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing. This also applies to profiling to the extent that it is related to such direct marketing.
If you object to processing for direct marketing purposes, we will no longer process your personal data for these purposes.
You also have the right, on grounds relating to your particular situation, to object to the processing of personal data concerning you for scientific or historical research purposes or for statistical purposes pursuant to Art. 89(1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
To exercise the right to object, you may directly contact one of our employees. It is also open to you to exercise your right to object by automated means using technical specifications in connection with the use of information society services, notwithstanding Directive 2002/58/EC.
In the event of an objection, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims.
Where personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing. This also applies to profiling to the extent that it is related to such direct marketing.
If you object to processing for direct marketing purposes, we will no longer process your personal data for these purposes.
You also have the right, on grounds relating to your particular situation, to object to the processing of personal data concerning you for scientific or historical research purposes or for statistical purposes pursuant to Art. 89(1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
To exercise the right to object, you may directly contact one of our employees. It is also open to you to exercise your right to object by automated means using technical specifications in connection with the use of information society services, notwithstanding Directive 2002/58/EC.
g) Right to withdraw consent under data protection law
You have the right, granted by the European legislator, to withdraw your consent to the processing of personal data at any time.
If you wish to exercise your right to withdraw consent, you may contact one of our employees at any time.
If you wish to exercise your right to withdraw consent, you may contact one of our employees at any time.
h) Right to lodge a complaint with the competent supervisory authority
You have the right, granted by the European legislator, to lodge a complaint with a supervisory authority, without prejudice to any other administrative or judicial remedy, in particular in the Member State of your residence, your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes this Regulation.
Provisions on the use of Google Analytics (with anonymization function)
We have integrated the component Google Analytics (with anonymization function) on our website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and evaluation of data regarding the behavior of visitors to websites. A web analysis service collects, among other things, data about which website a data subject came from (so-called referrer), which subpages were accessed, or how often and for what duration a subpage was viewed. Web analysis is mainly used to optimize a website and for cost-benefit analysis of internet advertising.
The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
For web analysis through Google Analytics, we use the extension "_gat._anonymizeIp". With this extension, the IP address of the internet connection of the data subject is shortened and anonymized by Google when access to our websites takes place from a Member State of the European Union or from another state that is a party to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is the analysis of visitor flows on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports showing the activities on our websites, and to provide other services related to the use of our website.
Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this website which is operated by us and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data for the purpose of online analysis to Google.
During the course of this technical procedure, Google gains knowledge of personal data, such as the IP address of the data subject, which serves Google, among other things, to understand the origin of visitors and clicks, and subsequently create commission settlements.
Personal information such as access time, the location from which access originated, and the frequency of visits to our website is stored by means of the cookie. With each visit to our websites, these personal data, including the IP address of the internet connection used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical process to third parties. We have no control over this.
The data subject can prevent the setting of cookies through our website, as already stated above, at any time by means of a corresponding setting of the internet browser used, and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Google Analytics can be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the possibility of objecting to and preventing the collection of data generated by Google Analytics, which is related to the use of our website, as well as the processing of this data by Google. For this purpose, the data subject must download and install a browser add-on under the link:
https://tools.google.com/dlpage/gaoptout
This browser add-on tells Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If the information technology system of the data subject is later deleted, formatted, or reinstalled, the data subject must reinstall the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their sphere of control, it is possible to reinstall or reactivate the browser add-on.
The privacy policy of Google Analytics can be found under the following links:
https://www.google.de/intl/de/policies/privacy/
http://www.google.com/analytics/terms/de.html
Google Analytics is further explained under this link:
https://www.google.com/intl/de_de/analytics/
The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
For web analysis through Google Analytics, we use the extension "_gat._anonymizeIp". With this extension, the IP address of the internet connection of the data subject is shortened and anonymized by Google when access to our websites takes place from a Member State of the European Union or from another state that is a party to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is the analysis of visitor flows on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports showing the activities on our websites, and to provide other services related to the use of our website.
Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this website which is operated by us and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data for the purpose of online analysis to Google.
During the course of this technical procedure, Google gains knowledge of personal data, such as the IP address of the data subject, which serves Google, among other things, to understand the origin of visitors and clicks, and subsequently create commission settlements.
Personal information such as access time, the location from which access originated, and the frequency of visits to our website is stored by means of the cookie. With each visit to our websites, these personal data, including the IP address of the internet connection used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical process to third parties. We have no control over this.
The data subject can prevent the setting of cookies through our website, as already stated above, at any time by means of a corresponding setting of the internet browser used, and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Google Analytics can be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the possibility of objecting to and preventing the collection of data generated by Google Analytics, which is related to the use of our website, as well as the processing of this data by Google. For this purpose, the data subject must download and install a browser add-on under the link:
https://tools.google.com/dlpage/gaoptout
This browser add-on tells Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If the information technology system of the data subject is later deleted, formatted, or reinstalled, the data subject must reinstall the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their sphere of control, it is possible to reinstall or reactivate the browser add-on.
The privacy policy of Google Analytics can be found under the following links:
https://www.google.de/intl/de/policies/privacy/
http://www.google.com/analytics/terms/de.html
Google Analytics is further explained under this link:
https://www.google.com/intl/de_de/analytics/
Integration of Google Fonts
On our website, we integrate the fonts ("Google Fonts") of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
The privacy policy regarding Google Fonts can be found at the following link:
https://www.google.com/policies/privacy/
The option to opt-out can be found here:
https://adssettings.google.com/authenticated
The privacy policy regarding Google Fonts can be found at the following link:
https://www.google.com/policies/privacy/
The option to opt-out can be found here:
https://adssettings.google.com/authenticated
Integration of Google Maps
On our website, we integrate the maps of the service "Google Maps" of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.The data processed may include, in particular, IP addresses and location data of users, which, however, are not collected without their consent (generally given in the settings of their mobile devices). The data may be processed in the USA.
The privacy policy regarding Google Maps can be found at the following link:
https://www.google.com/policies/privacy/
The option to opt-out can be found here:
https://adssettings.google.com/authenticated
The privacy policy regarding Google Maps can be found at the following link:
https://www.google.com/policies/privacy/
The option to opt-out can be found here:
https://adssettings.google.com/authenticated
Integration of Leadinfo
On our website, we integrate the services of the provider:
Leadinfo / Team.Blue GmbH, Bunsenstr. 19, 40215 Düsseldorf.
Leadinfo sets two so-called first-party cookies, which only YOUR COMPANY NAME can use to gain insights into behavior on the website. These cookies will under no circumstances be passed on to third parties.
The host domain is leadinfo.com.
Cookie names are:
_li_id (used only for the current session)
_li_ses (stored for two years).
The privacy policy can be found here:
https://www.leadinfo.com/de/datenschutz/
Leadinfo / Team.Blue GmbH, Bunsenstr. 19, 40215 Düsseldorf.
Leadinfo sets two so-called first-party cookies, which only YOUR COMPANY NAME can use to gain insights into behavior on the website. These cookies will under no circumstances be passed on to third parties.
The host domain is leadinfo.com.
Cookie names are:
_li_id (used only for the current session)
_li_ses (stored for two years).
The privacy policy can be found here:
https://www.leadinfo.com/de/datenschutz/
Legal basis for processing
As the legal basis for processing operations where we obtain consent for a specific processing purpose, Art. 6(1)(a) GDPR serves us.
If the processing of personal data is necessary for the performance of a contract to which you are a party, such as when processing operations are required for the supply of our services or return services, the processing is based on Art. 6(1)(b) GDPR.
The same applies to such processing operations that are necessary for carrying out pre-contractual measures, for example in cases of inquiries regarding our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for fulfilling tax obligations, the processing is based on Art. 6(1)(c) GDPR.
In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and, as a result, their name, age, health insurance data, or other vital information had to be passed on to a doctor, hospital, or other third parties. Then the processing would be based on Art. 6(1)(d) GDPR.
Ultimately, processing operations could be based on Art. 6(1)(f) GDPR. Processing operations are based on this legal ground if they are not covered by any of the aforementioned legal bases, where the processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, provided that such interests are not overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. He considered that a legitimate interest could be assumed if the data subject is a customer of the controller (see Recital 47 sentence 2 GDPR).
If the processing of personal data is necessary for the performance of a contract to which you are a party, such as when processing operations are required for the supply of our services or return services, the processing is based on Art. 6(1)(b) GDPR.
The same applies to such processing operations that are necessary for carrying out pre-contractual measures, for example in cases of inquiries regarding our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for fulfilling tax obligations, the processing is based on Art. 6(1)(c) GDPR.
In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and, as a result, their name, age, health insurance data, or other vital information had to be passed on to a doctor, hospital, or other third parties. Then the processing would be based on Art. 6(1)(d) GDPR.
Ultimately, processing operations could be based on Art. 6(1)(f) GDPR. Processing operations are based on this legal ground if they are not covered by any of the aforementioned legal bases, where the processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, provided that such interests are not overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. He considered that a legitimate interest could be assumed if the data subject is a customer of the controller (see Recital 47 sentence 2 GDPR).
Legitimate interests in processing pursued by us or a third party
If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the conduct of our business activities for the benefit of the well-being of all our employees and our shareholders.
Duration for which the personal data are stored
The criterion used to determine the period of storage of personal data is the respective statutory retention period. For example:
- 6 years in accordance with § 257(1) HGB (German Commercial Code) (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting records, etc.).
- 10 years in accordance with § 147(1) AO (German Fiscal Code) (books, records, management reports, accounting records, commercial and business letters, documents relevant for taxation, etc.).
After expiry of the period, the corresponding data are routinely deleted, provided that they are no longer necessary for the fulfillment of a contract or for the initiation of a contract.
Statutory or contractual requirements for providing personal data; necessity for contract conclusion; obligation of the data subject to provide personal data; possible consequences of failure to provide
We inform you that the provision of personal data is partly required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., details about the contracting party).
Sometimes it may be necessary for the conclusion of a contract that you, as the data subject, provide us with personal data which must subsequently be processed by us. For example, you are obliged to provide us with personal data if our company concludes a contract with you. Failure to provide the personal data would mean that the contract with you could not be concluded.
Before providing personal data, you must contact one of our employees. Our employee will explain to you on a case-by-case basis whether the provision of personal data is legally or contractually required or necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be.
- 6 years in accordance with § 257(1) HGB (German Commercial Code) (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting records, etc.).
- 10 years in accordance with § 147(1) AO (German Fiscal Code) (books, records, management reports, accounting records, commercial and business letters, documents relevant for taxation, etc.).
After expiry of the period, the corresponding data are routinely deleted, provided that they are no longer necessary for the fulfillment of a contract or for the initiation of a contract.
Statutory or contractual requirements for providing personal data; necessity for contract conclusion; obligation of the data subject to provide personal data; possible consequences of failure to provide
We inform you that the provision of personal data is partly required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., details about the contracting party).
Sometimes it may be necessary for the conclusion of a contract that you, as the data subject, provide us with personal data which must subsequently be processed by us. For example, you are obliged to provide us with personal data if our company concludes a contract with you. Failure to provide the personal data would mean that the contract with you could not be concluded.
Before providing personal data, you must contact one of our employees. Our employee will explain to you on a case-by-case basis whether the provision of personal data is legally or contractually required or necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be.
